What Is Marketing? Definition, Benefits, and Strategies
Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels. Though traditional marketing is still prevalent, digital marketing now allows companies to engage in e-mail, social media, affiliate, and content marketing strategies. If you want to sell your products, first you have to sell yourself. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy. An important goal of Marketing is propelling a company’s growth. This can be seen through attracting and retaining new customers. Marketing is a division of a company, product line, individual, or entity that promotes its service. Service-dominant logic is a...