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Showing posts from September, 2022

What Is Marketing? Definition, Benefits, and Strategies

Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels. Though traditional marketing is still prevalent, digital marketing now allows companies to engage in e-mail, social media, affiliate, and content marketing strategies. If you want to sell your products, first you have to sell yourself. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy. An important goal of Marketing is propelling a company’s growth. This can be seen through attracting and retaining new customers. Marketing is a division of a company, product line, individual, or entity that promotes its service. Service-dominant logic is a...

Cybersecurity NOVA Labs

In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. Too much of software, including critical software, is shipped with significant vulnerabilities that can be exploited by cyber criminals. It also strives to promote cybersecurity education, research, and career-building. Work with banks or processors to ensure the most trusted and validated tools and anti-fraud services are being used. You may also have additional security obli...